Defining Thai Beauty: Skincare and Makeup from the Land of Smiles

Are Rachel from F.R.I.E.N.D.S. or Mean Girls’ Regina George your style inspirations? Thankfully, Y2K fashion is coming back in style! Characterized by shiny tops and jackets, flashy accessories, and low-rise jeans, the Y2K trend from the 1990s to the early 2000s is making its way back into our wardrobes, and it’s getting trendier than ever!

If you are on a mission to nail the Y2K aesthetics, Thailand is a great place to find just what you are looking for. In this article, we've scoured the city to bring you the ultimate guide on where to snag those iconic outfits, so get ready to rev up your fashion game and check out these shops!

Molivien

Hop on the Y2K trend while championing sustainability with Molivien! Offering clothing items made of upcycled and deadstock materials, this brand is known for its range of cute tops, channeling 90s fashion. They have various designs, from stripes and checks to mettalic ones—perfect for nailing the Y2K aesthetics!

Molivien’s stylish pieces are also available online via Lazada, Shopee, and LINE.

Contact details: molivien@gmail.com

Frank! Garcon

Pull off, nay, rock the Y2K look with Frank! Garcon’s pieces! With multiple locations across Bangkok, this shop houses a captivating variety of street-style Y2K outfits for men and women alike. Here, you can also get different accessories to match your OOTD, as well as cute stationery to decorate your belongings with!

You can shop all of these online or by visiting their stores at Siam Square, Siam Center, Mega Bangna, or Emsphere.

Location: Multiple locations

Contact details: +666 3956 4242 or email wearefrankgarcon@gmail.com

Daddy and the Muscle Academy

Don’t get fooled by its extremely masculine name, because at Daddy and the Muscle Academy, you can get just the cutest items ever! Home to bright-colored halter tops and sexy low-waist bottoms, this store is popular among fashionistas looking for a quirky Y2K combo. The store also offers colorful caps, artsy prints and accessories, hats, and even keychains to complete your Y2K ensemble.

You can get these items and more via their website, Shopee, and Lazada pages, or by visiting their shops in Siam Square Soi 2 and Emsphere.

Location: Daddy and the Muscle Academy, Siam Square Soi 2, Pathumwan, Bangkok / 1st floor, The Emsphere, Khlong Toei, Bangkok

Contact details: 098-3534155 or email daddy.muscleacademy@gmail.com

Ghetto Girl

Y2K fashion doesn’t have to be expensive. If you love thrifting, Ghetto Girl is the perfect place for affordable Y2K fits! Nestled along Bangsue Junction, this shop mostly sells secondhand pieces, including branded baby tees, miniskirts, and vintage clothing, among others. If you’re looking for something for men, its counterpart, Ghetto Boy, located on the same floor, offers printed shirts.

Location: Ghetto Girl, Room 4A71, 4th floor, Bangsue Junction, 511 Kamphaeng Phet 2 Road, Chatuchak, Bangkok

Contact details: DM via Instagram

Blackdog BKK

Denim pants weren’t the only trendy clothing item in the Y2K era—skirts were too! You can find these in Blackdog BKK, offering a wide range of skirts and dresses, from mini to maxi and from denim to satin. What’s more exciting is that they have quirky and unique designs, which might not be for those looking for something basic but are perfect for those with an adventurous fashion sense!

Blackdog BKK is available online, but you can also get their outfits at Comma And in CentralWorld and Frank! Garcon stalls.

Location: Multiple locations

Contact details: 099 613 8106 or email Blackdogbkk2@gmail.com

Our hair can be likened to a canvas through which we showcase our style, personality, and confidence. Whether you have long, short, straight, or curly locks – your crowning glory speaks volumes about you. Given this, it’s only a must that we invest in proper hair care to maintain our tresses. Aside from keeping up with daily routines, visiting a hair salon every now and then to avail of treatments also helps.

In Bangkok, where the beauty industry is thriving, you can find a variety of hair salons offering different services like styling, hair coloring, and other relaxing treatments. The city is home to talented hairstylists and professionals who can help you elevate your hair game.

If you’re thinking of upgrading your mane or simply wanting to indulge in a hair spa, we’ve curated a list of highly-rated salons that everyone and their mother swears by. Jumpstart your journey to flawless locks here!

TUR Hair Salon

Considered the go-to salon that attracts even models and influencers, TUR Hair Salon is known for its spacious interiors, hospitality, and professional stylists who work wonders with hair. Many rave about the services and the VIP treatment customers receive when they visit.

Aside from getting a haircut or going for a new hair color, you can also avail of hair-strengthening procedures priced at THB1,500. Regular customers advise booking an appointment in advance as their schedule and parking spaces fill up fast.

Location: TUR Hair Salon, 19 Attha Kawi 1 Alley, Khlong Tan, Khlong Toei, Bangkok

BOY RIKYU

Enjoy a fantastic salon experience at BOY RIKYU, where cross-cultural style and sensibility are celebrated. Here, a team of Thai and Japanese stylists can help you achieve your hair goals, whether you want a simple cut, a perm, or a new hair color. Many customers love their experience at BOY RIKYU so much that some have been going to the salon for years, even bringing their children and friends along for a relaxing time.

The price for a haircut starts at THB800 (Stylist) and can go as high as THB1,500 (Art Director). Hair color services start at THB500 while perming for short hair is priced at THB2,500.

Location: BOY RIKYU, 10 12 Soi Sukhumvit 32, Khlong Tan, Khlong Toei, Bangkok

Green Pastures by Hajin

Taking pride as the number one Korean salon in Bangkok, Green Pastures by Hajin is recommended by locals for its premium services, good location, and talented staff. While waiting for your appointment, you will be offered drinks and cookies, instantly making you feel at home.

One of the things regulars love about Green Pastures is the consultation and expert advice you receive from your stylist. They can thoroughly explain the processes involved and suggest what would suit your hair best, ensuring you get your money’s worth. Haircut prices start at THB700, while coloring starts at THB3,500. As the salon is known for Korean perms, prices start at THB5,000 (women’s perm, bob length), while down or up perms are priced at THB1,500.

Location: Green Pastures by Hajin, 20, 95 1 Sukhumvit 49, Khwaeng Khlong Tan Nuea, Watthana, Krung Thep Maha Nakhon

MOGA Hair Salon

Are you fond of changing your hairstyle or hair color depending on your mood? A trip to MOGA Hair Salon is in order! With multiple locations in Bangkok, you can drop by the branch nearest you and avail of their services. However, since each branch uses different products, you may want to call ahead and inquire before booking an appointment.

According to regulars, what you get at MOGA is "not just a haircut, but an experience." You will feel pampered as soon as you settle into your chair, as the stylists begin their work. The salon also uses a special device to check your hair and scalp, ensuring you receive the best service possible. The best part? They can adjust the service you received within seven days of your visit if you're not satisfied, so they can make the necessary corrections.

Location: MOGA Hair Salon, Multiple locations

Smile Club Hair Diner

Step inside the quirky, retro-style Smile Club Hair Diner, where you can get pampered with relaxing hair services instead of comfort food. Regulars recommend Smile Club because of its professional stylists, who offer hair tips and suggest the best treatments for you. Encouraging everyone to have a good hair day, Smile Club offers a wide range of services from cuts and perms to coloring and blow-dries.

Haircut and coloring prices vary depending on style and length. To avoid a long waiting time, it’s best to schedule an appointment in advance.

Location: Smile Club Hair Diner, No.3, Room B4-B5 Waeng Boran, Sukhumvit 63 Ekkamai 10 Alley, Khlong Tan Nuea, Watthana, Bangkok

Cream Beauty House

At Cream Beauty House, your beauty is their passion. Known for being a high-end organic salon, Cream Beauty House is committed to creating sustainable beauty for its clients by using natural products and creating a calming environment where everyone can relax and feel rejuvenated. To deliver the highly rated services that regular customers love, they are always on the lookout for new technologies they can apply to improve the salon.

For basic services, a men’s haircut is priced at THB800, while a women’s cut and blow-dry is priced at THB1,000. Aside from these services and coloring options, many also recommend trying out treatments and head spa services such as the Cream Fresh Scalp Detox (THB2,000), which removes chemicals from the hair and scalp, and the Cream Anti-Falling (THB2,800), which helps reduce symptoms of hair loss.

Location: Cream Beauty House, 8, 1 Ekkamai 12 Alley, Khwaeng Khlong Tan Nuea, Watthana, Bangkok

Explore the first signature store of Aesop in Thailand and shop for their premium-quality skincare products. Located in the vibrant neighbourhood of Thonglor Soi in Bangkok, this boutique is a haven for those who love hair, skin, and body care.

Designed in collaboration with Sher Maker Studio, the shop’s interiors take inspiration from the architectural designs popular in Thailand's provinces and the surrounding areas.

The interior has a wooden enclave that creates a beautiful interplay of light and shadow, highlighting the important parts of the place. It is adorned with reclaimed teak, sourced from the personal collection of the building's owner and the nearby Bang Ban district, giving it a rich and authentic feel.

Upon entering the store, shoppers will be greeted with a dual-sectioned sanctuary that includes the sophisticated main shop floor and the Fa-Lhai room. Guests can explore and browse through the shelves of Aesop's available beauty products.

The Fa-Lhai room is designed to engage the senses with sliding panels inspired by the architecture of Northern Thai homes. This adaptive element transforms the room, creating a dynamic interplay between seclusion and openness. The room also features the Fragrance Armoire, showcasing Aesop's unconventional aroma collection in a tucked-away corner.

Established in Melbourne, Australia in 1987, the brand is committed to formulating and producing the highest quality of skin, hair, and body care products. According to their website, they extensively research and source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy.

Discover the perfect product for you. Visit the store today.

Location: Aesop Thonglor, 87/1-3 Thonglor 13, Sukhumvit 55, Klongton-nua, Watthana, Bangkok

Great news, fashionistas! Another luxury brand has landed at the Central Embassy in Bangkok with the opening of Paul Smith in Bangkok.

Located at Level 2 of the shopping mall, the British luxury designer brand’s new flagship boutique in the Land of Smiles houses a variety of items, including some of its latest clothing collections.

Visitors can also expect a vast display of bags, shoes, suits, hats, and accessories for men and women, among many others, inside the brightly lit store.

Paul Smith’s new Central Embassy location, established in partnership with Central Marketing Group (CMG), marks the brand’s very first store in Thailand. It also joins the brand’s roster of flagship boutiques in Asia, including Singapore, Kuala Lumpur, the Philippines, Cambodia, and South Korea.

Founded by and named after the renowned British designer, Paul Smith started in Nottingham, England, as a small shop that champions “positivity, curiosity, and creativity.” Today, the label has over 130 stores in 60 countries.

To learn more about Paul Smith Central Embassy, click here.

Location: Paul Smith, 2nd Floor, Central Embassy 1031 Ploenchit Road, Pathumwan, Bangkok

Operating hours: 10 AM to 9 PM daily

Love denim, jeans, and anything in between? Great news, because iconic fashion brand Levi’s has reopened its store in Bangkok’s CentralWorld shopping mall!

Boasting a space spanning 364 square metres, the newly revamped store is now the brand’s largest in the Southeast Asian region. The store, like Levi’s Kyoto boutique, is launched in a NextGen format, offering customers an elevated shopping experience with a wide selection of products and customisation services.

To fully showcase the Levi’s brand to Thais and tourists alike, the store will house a wide variety of the brand’s pieces, including seasonal exclusives, collaboration collections with key cultural figures, and more.

To celebrate the reopening, Levi’s has collaborated with rising Thai art collective Sundae Kids for a limited-edition collection featuring pieces with unique and vibrant designs.

Inside, there’s also a Levi's Tailor Shop, where customers can avail of alteration, restoration, and customisation services. It is the brand’s second Tailor Shop in the country, following the one in Central Ladprao.

Visit Levi’s newly refurbished store on CentralWorld’s second floor, inside the Beacon Zone now!

Location: Levi’s, 2nd floor, Beacon Zone, 4, 4/5, Rajdamri Road, Pathum Wan, Bangkok

Operating hours: 10 AM to 10 PM daily

You’ll never know when you’re going to need a tailored suit. A bespoke creation comes in handy when you’re invited to a special event or even when you have an upcoming business meeting or a job interview. Unlike off-the-rack suits, tailored suits fit the owner’s frame perfectly and are crafted with attention to detail, from the selection of the fabrics to the stitching and measurements.

Whether it’s your first time having a tailored suit made or you’re looking to add to your collection, we’ve listed places where you can get bespoke suits that can boost your confidence. After all, there’s something empowering about wearing an impeccable suit so you can make a lasting impression.

Narry Bespoke Tailors

Highly recommended by customers for their fabric selection and superb service, Narry Bespoke Tailors has been in the business since 1977 and they promise to deliver suits finished with luxury and precision.

Narry Bespoke Tailors creates custom clothing including custom-made suits, custom-fit shirts, dress shirts, and tuxedos among others. Aside from offering men’s clothing, they also have something for the women such as tailored pants, dresses, and blouses. Delivering quality clothing to clients all over the world for more than three decades now, Narry is one of the places you can visit for sartorial elegance.

Location: Narry Bespoke Tailors, 155/22 Sukhumvit Soi 11/1 Klongtoey Nuea, Wattana, Bangkok

Nickermann’s Boutique Tailors

Established in 1987, Nickermann’s takes pride in hand-tailored garments that show how much they pay attention to even the smallest of details. Skilled craftsmen work on the garments, making sure each finished masterpiece has the right measurements so you can look and feel good when you wear them.

Each suit crafted by Nickermann’s features hand-sewn sleeves and collars, handmade buttonholes, and a comfortable fit that can boost your confidence.

Location: Nickermann’s Boutique Tailors, Ground Floor l, The Landmark Bangkok Hotel 138 Sukhumvit Road, Bangkok

Universal Tailors

With numerous awards under their belt, Universal Tailors are known to deliver timeless suits that “inspire confidence and success.” They believe that a custom-made tailored suit is a form of self-expression, which is why they ensure the customer is involved every step of the way — beginning with the consultation and drafting, through the rough base fitting, and finally, the final fitting.

Why choose Universal Tailors? Aside from having their own personal factory, they also use genuine fabrics and offer detailing options specific to every client.

Location: Universal Tailors, 252/2 Silom Road next to Soi 18, Bangrak, Bangkok

Tailor On Ten

Founded in 2010, Tailor on Ten is the only western-owned and operated tailor in Bangkok. The shop offers high-end, bespoke tailored garments made with world-class fabrics at affordable prices, helping them gain a steady stream of customers through the years.

Tailor on Ten has in-house tailors, cutters, and stitchers who work tirelessly to maintain the standards the shop is known for. They also have a dedicated quality control team that inspects every finished garment to ensure it meets the requirements. Get started on designing your own suit on their website.

Location: Tailor On Ten, 93 Sukhumvit Soi 8, Bangkok

Patrick & Co

Patrick & Co’s bespoke process begins with an appointment you can easily book online. Scheduling your visit in advance ensures availability and an efficient showroom experience. On your first visit, a style consultation takes place where your lifestyle, style preferences, and what the outfit will be for will be discussed. Getting the right information allows the Patrick & Co team to understand you better and give advice.

Prices of tailored suits start at THB15,500 and each suit can be ready in seven to 10 days. If your request is urgent, you can discuss it with the team and they can make arrangements.

Location: Patrick & Co, 89 Soi Sukhumvit 57, Thong Lo Place Bangkok

Jesse & Son Custom Tailors

Clients can’t get enough of Jesse & Son’s quality suits and service, proving the shop is diligent in delivering suits that are like works of art. One of the interesting parts of having a suit made at Jesse & Son is the Details & Construction stage where you can customise the details of the suit jacket, shirt, and pants.

Pricing depends on your chosen material for the suit, from superfine blend and cotton to linen and English and Italian wool and linen. You can also shop for different accessories like bow ties, neckties, lapel pins, pocket squares, and cufflinks. You can send a pricing enquiry on their website.

Location: Jesse & Son Custom Tailors, 1/15 Sukhumvit 10 Alley, Khwaeng Khlong Toei, Khlong Toei, Bangkok

Crown Tailor

At Crown Tailor, small details make a huge difference. They claim that if you have specific design or style in mind, there’s almost a hundred percent possibility they can create it for you. Can’t seem to nail the design just yet? Trust the team to make expert suggestions so you can have a personalised suit that matches your style.

According to their website, a suit by Crown requires over 25 body measurements to fit your shape and body type. Taking precise measurements is an important part of the shop’s process, which is followed by production, fittings, and delivery. For inspiration, they have different collections for men and ladies, allowing you to browse over garments such as single-breasted suits, sports jackets, tuxedos, skirt suits, pant suits, and overcoats, among others.

Location: Crown Tailor, Shop No.13 Sukhumvit Road Soi 8, Khlongtoey Noey, Bangkok

Thailand’s fashion space is set to welcome a new brand this year, as fashion lifestyle retailer Tanachira is bringing Japanese fashion label United Arrows to the Land of Smiles!

In a press release, the retailer announced that it secured a deal to set up the first United Arrows boutique in the country, which will be situated in The Emsphere, one of Bangkok’s newest luxury shopping destinations.

The soon-to-open multi-brand store will carry five United Arrows sub-brands: United Arrows, H Beauty&Youth, Loeff, United Arrows & Sons, and Beauty&Youth United Arrows. Each brand features different fashion styles, from streetwear to high-end casual.

According to Tanachira, United Arrows Thailand is slated to open its doors in the second quarter of this year.

Founded in 1989, United Arrows is known for its designs that incorporate classicism and contemporary fashion trends. It has over 20 sub-brands and concepts. It also has numerous stores in and out of Japan.

Stay tuned for details about United Arrows’ first Thailand store by following Tanachira Group’s Facebook and Instagram pages.