Hong Kong/ Fashionista/ Shopping

Here’s Why Pre-Loved Luxury Is More Affordable Than Fast Fashion

VESTIAIRE COLLECTIVE 1

It’s an ongoing debate, even today: would you pick quality or quantity? Which would you prioritize? In our modern world, it seems as if people have been overwhelmingly shifting towards fast fashion. Trends, which are quick and ever-evolving, have tempted consumers to have a quantity-over-quality mindset.

Fortunately, others are pushing back. “Fast fashion is a false economy,” said Dounia Wone, Chief Impact Officer at e-commerce platform, Vestiaire Collective. An enterprise that focuses on circularity, Vesitiare is top of mind for those looking to purchase pre-loved luxury items that are ultimately, more sustainable than a checkout from Shein.

“Buying cheap fast fashion is deceptive as, in the end, you end up replacing items again and again. Circularity benefits not only consumers’ wallets, but also protects our planet.”

The cost-per-wear metric shows that pre-loved luxury is worn more times than fast fashion

Vesitaire has gone out of their way to prove their belief, working with Vaayu, a carbon management system, to delve into consumer behaviour. Analysing responses from over 13,000 people alongside 250,000 transactions, Vesitaire has dived into the cost-per-wear metric.

Made mainstream by social media, the cost-per-wear metric equates to first subtracting the resale value from the initial price and then dividing this outcome by the number of wears. This metric aims to reveal the true cost of an item based on frequency of use, total lifespan, and resale value.

In this way, fast fashion becomes less attractive as it proves that fast fashion is worn less often than pre-loved luxury, thereby making it a less sound financial decision.

“In today’s climate of inflation, it is obvious that neither people nor the planet can afford fast fashion,” said Fanny Moizant, president and co-founder of Vestiaire. “This is a wake-up call to combat overconsumption and overspending fueled by tempting low prices.”

Luxury shoes are worn more times than fast fashion shoes

What the report discovered was that pre-loved luxury shoes, for example, are (on average) worn 86 times, whereas fast fashion-produced shoes were worn 66 times. Yet, this isn’t even the most staggering finding. Cheaply produced dresses were worn nine times, while pre-loved dresses were worn 71 times, on average. This is almost eight times more cost-per-wear on average. This puts the cost-per-wear value of fast fashion dresses at US$5.66 whereas the cost-per-wear value of pre-loved luxury comes at only US$1.56.

Pre-loved designer bags also have an average of 72% lower cost-per-wear and their resale value is much more significant. Its cost-per-wear was US$2.56 while fast fashion bags came at US$9.05. Across all categories and price points, pre-loved curated fashion pieces offer about 33% lower cost-per-wear versus fast fashion, which are worn two times less on average.

Those who own pre-loved fashion also hold onto their items 31% longer than they hold onto fast fashion items. This makes a lot of sense, as fast fashion items are seen as less valuable due to the way they are made and the sheer quantity of them all. So, while it may be tempting – or even seemingly reasonable at the time – to purchase fast fashion, remember that in the long run, it’s bound to cost you more.

“Our mantra ‘Think First, Buy Second’ makes more sense than ever now,” Wone said.

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This Week's Event In Hong Kong

Hong Kong/ The Lux/ Luxury Recreation
Get Luxury Shopping Deals at the Refreshed Pacific Place 'til May 26
Get Luxury Shopping Deals at Pacific Place til May 26 Photo by Pacific Place

In the mood for some luxury shopping? Great news, because Hong Kong’s premier lifestyle destination, Pacific Place, is offering exclusive shopping rewards in celebration of its latest brand refresh!

Now operating under the ethos “This is the Place,” Pacific Place is offering shopping deals from now until May 26, along with new immersive experiences that blend art, fashion, and technology.

Pacific Place Hong Kong's Infinity Tunnel Experience
Photo by Pacific Place

Under the rebranding effort, shoppers at Pacific Place will get to explore new collections from various luxury brands in their immersive spaces. This includes the central stage and infinity tunnel, where shoppers can check out exclusive SS24 highlight patterns generated by artificial intelligence (AI).

Pacific Place Hong Kong's Artificial Intelligence Game Kiosk
Photo by Pacific Place

The shopping destination also curated a special AI game, where customers can simply answer a set of questions regarding their preferences to unlock an AI-generated pattern that best suits their style.

Pacific Place Hong Kong's Starstreet Precinct Area
Photo by Pacific Place

Guests can also visit the Starstreet Precinct, where they can discover various patterns from the latest fashion collections.

Shoppers who accumulate HK$5,000 to HK$27,999 worth of same-day electronic spending will get a HK$150 shopping e-voucher, while those who accumulate over HK$28,000 will be given a HK$1,000 e-voucher.

To learn more about Pacific Place’s newest offerings, visit their website.

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Hong Kong/ Fashionista/ Style
Activewear Label The North Face Unveils Its Summer 2024 Collection
The North Face Unveils Newest Collection for Summer 2024 Photo by The North Face

Your days of being afraid of going outdoors during the summer are over, as activewear and outdoor gear brand The North Face has unveiled its newest Summer 2024 Sun Protection Collection.

Building on the brand’s “Never Stop Exploring” ethos, the new collection’s pieces are equipped with innovative technology and materials, designed to give elevated sun protection and encourage their users to embark on outdoor experiences despite the blazing heat.

One of the collection’s highlights is the Summer LT Sun Hoodie (HK$698), which is powered by the brand’s trademark Lightrange technology. This gives the hoodie a lightweight and breathable feel, as well as an odour-resistant feature.

The North Face Summer 2024 Sun Protection Collection
Photo by The North Face

For enhanced flexibility during outdoor explorations, the collection also has the Summer LT Short (HK$598), made with wicking fabric for a less sweaty feeling. It also has three mesh pockets dedicated to carrying essentials.

Other pieces included in the collection are the extremely breathable M66 UPF Wind Jacket (HK$998) and the UV-protective Shadow SS Tee (HK$498) among others.

The North Face Summer 2024 Altamesa 500 Trail Footwear
Photo by The North Face

For hikers and runners, The North Face has also launched the new Altamesa 500 (HK$1,098) footwear, created with the brand’s professional athletic team. The shoes feature lightweight DREAM foam for enhanced comfort and lugged outsoles to handle various terrains.

The Summer 2024 Sun Protection Collection is now available in Hong Kong at The North Face’s flagship stores.

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Hong Kong/ Fashionista/ Style
REFASH Debuts in Hong Kong at MOKO Offering Secondhand Fashion with a Twist
REFASH Debuts in Hong Kong at MOKO Offering Secondhand Fashion with a Twist Photo by Instagram/@refashhk

Singaporean clothing shop REFASH has officially arrived in Hong Kong! As part of its bold expansion plans, the secondhand fashion platform is bringing its unique blend of style and sustainability to the heart of Mong Kok.

Aiming to redefine the thrift store experience, REFASH offers a curated selection of preloved clothing and totally new off-season items from various sought-after brands. Shaping up towards the goal of making secondhand shopping the new norm, the clothing platform has already rescued 7,392,877 pieces of clothing from the landfill and has diverted 19.2 million kg worth of CO2 emissions as of December 2023.

Soon to officially open its doors at MOKO on April 20, REFASH's first Hong Kong store is set to revolutionise the local fashion scene. Offering "brand new with tags" women’s fashion items from Singapore and Southeast Asian brands, shoppers can score incredible discounts of up to 70% off the garments' original retail price.

REFASH is also bringing a touch of celebrity glamour to the mix with its "Celebrity Closets". Featuring preloved clothing from 10 local influencers and celebrities, this curated collection adds an extra dash of star power to the sustainable shopping experience.

To celebrate the grand opening, REFASH has lined up a series of exciting activities over the weekend of April 19 to 20. From "Spin the wheel" games to meet-and-greets with local influencers, there's a surprise in each corner.

And if you've got preloved items gathering dust in your closet, REFASH has you covered. Between 12-6 PM over the two days, visitors to the store can trade their unwanted items through the store’s declutter service for cashback rewards, making recycling incredibly easy.

To find out more about the event and keep up with REFASH Hong Kong, follow their Instagram here.

Location: REFASH, Shop 240, L2, 193 Prince Edward West, Mong Kok, Kowloon

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Hong Kong/ Fashionista/ Style
Empowering Fashion Futures: Dean Erin Cho on Pioneering Education at PolyU
Dean Erin Cho IWD feature header

This interview is part of The Beat Asia’s International Women’s Month coverage. Through highlighting women’s voices, we are celebrating and uplifting the women around us through their stories and multifaceted experiences.

In 2022, the School of Fashion and Textiles (SFT) at The Hong Kong Polytechnic University broke away from being a sub-school of the institute’s engineering school, showing the rapid-fire growth of opportunities in the sector. Leading the charge in establishing this new independent school is Dean Erin Cho, who has 25 years of cumulative experience in academia, including leading as Dean of Parsons School of Design – and being the first Asian woman to do so.

Overseeing curriculums that marry together the power of technology and the goal of enhancing sustainability, Dean Erin has empowered many students to embrace the potential clothing and fashion hold in impacting our lives from beyond just the closet or on our backs. In an interview with The Beat Asia, she shares how she has been able to make a mark on the development of fashion as an advocate for sidelined communities, advice for up-and-coming talent, and her vision for what lies forward in design and beyond.

PolyU School of Fashion and Textiles 理大時裝及紡織學院
Facebook/PolyU School of Fashion and Textiles 理大時裝及紡織學院

As the first Asian, female dean at Parsons School of Design, you have left an indelible mark of representation in the fashion education world. What was your journey like in attaining that role and how did you overcome the challenges in getting there?

While reaching a leadership position was a challenging journey back in the 1990s, it was rare to see an Asian woman and immigrant with an accent in a leadership role. Not to mention how historically, the fashion industry – like many others – has been predominantly dominated by white males in leadership roles. Therefore, I had to overcome numerous barriers.

Over time, I gained valuable institutional understanding and knowledge, which equipped me to address critical academic matters. Eventually, an opportunity arose for me to assume the role of school dean, and it arrived at the perfect time.

Regardless of my competence and achievements, my progress was not solely due to my capabilities. It was the strong foundation and support of my community that propelled me forward. Recognising the critical agendas I wanted to promote within the organisation and my community, I felt that I was not alone in navigating this complex landscape, as there was immense trust coming from my community.

Through collaboration and mutual understanding, we built a strong network that advocated for important issues. While I cannot gauge the significance of these endeavours to others, it is crucial that women in the minority Asian community learn to voice their concerns, and elevate their priorities.

How can fashion and design education benefit from having more women at the top?

It always intrigues me when the fashion industry is supposed to cater to all of humanity, yet its representation lags behind, as women and other groups are still heavily underrepresented.

It is important to note that addressing this issue is not about women overpowering men. Instead, it is about recognising the significance of supporting and celebrating the work of female fashion designers, as well as promoting gender equality within the industry. By doing so, we can encourage leadership styles and traits that are highly applicable to future global challenges.

While fashion leadership should be diverse and not limited by gender, female fashion designers and leaders possess remarkable abilities to create designs that empower women.

For instance, one of our School of Fashion and Textiles (SFT) Professors, Dr. Joanne Yip, is currently developing wearable tech undergarments that can assist breast cancer patients. Such an example highlights the unique contributions female leaders bring to the industry and how their work can have a positive impact on society at large.

PolyU School of Fashion and Textiles 理大時裝及紡織學院
Facebook/PolyU School of Fashion and Textiles 理大時裝及紡織學院

Why is it important to consider technological developments and sustainability when working in fashion design?

For a better planet and the benefit of humanity.

We firmly believe in the transformative power of fashion and textiles, when combined with technological advancements, but we also recognise the industry's significant environmental impact, making it crucial to prioritise innovation and sustainability for long-term planetary benefits.

As educators, we have a responsibility to equip future leaders with awareness of real-world issues and the skills to address them effectively by fostering an understanding of fashion's environmental impact and promoting sustainable practices. Such as educating them about breakthroughs in fibre sciences and biodegradable materials like natural fibres, outperforming cotton in comfort and humidity resistance. We can shape a new generation of devoted, well-informed leaders who drive positive change in the industry and beyond.

What is special about the needs of female consumers in fashion? How can these needs be better addressed by the industry?

As we navigate a more inclusive and socially conscious world, it is crucial to acknowledge how societal influences shape consumer needs in fashion and clothing. Women are increasingly aware of the social impact of their purchasing decisions and are embracing sustainability and responsibility as core values.

We also observed the rise of the "she economy" in China, and how it brought forth a trend where female consumers prioritise their happiness and self-love in their purchases. This includes considerations such as body positivity, size and colour inclusion, and breaking invisible boundaries for women to embrace their authentic selves.

Fashion brands nowadays must prioritise diversity and inclusivity to ensure that all women feel accepted and appreciated through fashion – regardless of size, materials, composition, and design. In fact, some brands have successfully established themselves as consumer favourites by prioritising the needs of Asian women through tailored sizes and designs, catering to an often-overlooked group within the fashion industry.

PolyU School of Fashion and Textiles 理大時裝及紡織學院
Facebook/PolyU School of Fashion and Textiles 理大時裝及紡織學院

The role of fashion in confronting real-world, human challenges is a huge theme in your work at the School of Fashion and Textiles at Hong Kong Polytechnic University (SFT). What is the first step in advocating for a human-centred and social impact-driven approach to design amongst your students?

As an academic, the first step comes from education. At SFT, we believe that fashion is multifaceted, and our curriculum covers various aspects: including materials, fibre science, textiles, supply chain, design, technology, et cetera. We have structured our curricula into strategic areas such as wearable and smart textiles, costume and culture design, with a significant focus on science-based, human-centred approaches. The ultimate goal is to address real-world problems and drive social impact.

One of our key priorities in teaching and research is sustainable fashion. It serves as a guiding principle in our approach to managing our social and environmental impact.

To actively engage our students in sustainability, we organise competitions like "Fashion the Future," which focuses on upcycling textile waste into new creative designs. By providing opportunities for students to work on real-world challenges, we foster innovation and encourage the creation of unique and sustainable fashion while addressing the issue of textile waste.

What’s more, SFT is also putting a strong emphasis on Social Fashion Design as we believe that fashion can possess social transformative powers. One of our esteemed faculty members, Assistant Professor Dr. Jin Lam has dedicated years of research to investigating the impact of Expressive Textile Arts and integrating them into social learning subjects.

Through this research, it has been observed that the process of textile art creation offers a multi-dimensional experience that can serve as a healing process for individuals facing mental and/or physical discomfort. By incorporating these practices, we aim to explore how fashion can serve as a vehicle to drive inclusion and improve the situations of those who are marginalised or facing challenges.

PolyU School of Fashion and Textiles 理大時裝及紡織學院
Facebook/PolyU School of Fashion and Textiles 理大時裝及紡織學院

What are some memorable or particularly impressive student projects that you have seen so far?

I have always been proud of our students, and it is inspiring to see their talent and expertise in action. There are two stories I would like to particularly highlight.

Postgraduate student Dik Nga-yin developed a virtual garment fitting prediction model using machine learning algorithms. This project showcases her innovative approach to addressing the physical and psychological needs of wearers, ultimately aiming to enhance customer satisfaction in fashion purchases. Her project garnered exposure at a few conferences such as Human Factors for Apparel and Textile Engineering International Conference, and was published in journal articles such as Heliyon, highlighting the significance of her research and the value it brings to the field.

Another student Liu Jing, who is studying fashion design, has made notable achievements in the areas of 3D printing and textile innovation. She has received more than 10 awards in various international competitions and exhibitions and has also been awarded the "Longitude and Latitude Plan" for creative design talents in Keqiao, China, which includes a substantial grant of RMB350,000 to support her future design research.

What advice would you give to the next generation of changemakers in fashion?

Be confident, challenges and difficulties are inevitable. What’s important is how you see and frame them. With each challenge you face, you have the opportunity to develop new skills, deepen your understanding and ultimately emerge stronger than before.

The second thing I learnt from my experience is to never underestimate the power of collective intelligence. No matter how talented and gifted, one can never accomplish big things alone. If you want to make change that affects the trajectory of human advancement and society, you need a team that shares common goals, values, and visions. As I always say, we are stronger than we think.

This interview has been edited for length and clarity.

Click here for Dean Erin’s academic profile. For more information on new developments from Dean Erin and the School of Fashion and Textiles at The Polytechnic University, click here.

Click here to see the rest of our International Women’s Month series.

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Hong Kong/ Fashionista/ Style
CHAT Celebrates 5th Year with 2024 Spring Programme: ‘Factory of Tomorrow’
CHAT Celebrates 5th Year With Spring Programme 2024 Photo by CHAT, Hong Kong

Hong Kong’s Centre for Heritage, Arts and Textile (CHAT) is celebrating its fifth anniversary with its 2024 spring programme, featuring a group exhibition showcasing CHAT’s contemporary art collection and newly commissioned works at its gallery at The Mills.

CHAT’s exhibition will include a series of events that will provide its guests with cultural experiences, divided into two parts.

Exhibition View: CHAT 5th Anniversary – Factory of Tomorrow
Photo by CHAT, Hong Kong

“Factory of Tomorrow,” happening from March 16 to July 14, will gather the works of 19 Asian artists, ranging from sculptures, textile works, immersive installations, video displays, and artworks with themes such as climate change, textile technology, diversity, and many more.

Meanwhile, the “Misfitted: Unspoken Stories of Tailoring” exhibition, which opened on March 2, will introduce local textiles tailor-made for different purposes. It will also feature a new interactive experience, “Illumin-Loom,” where visitors can operate a virtual loom and create their own illuminated textile patterns, among other displays.

Exhibition View: CHAT 5th Anniversary – Factory of Tomorrow
Photo by CHAT, Hong Kong

From March 15 to 17, a special photo booth will also be open for guests to take photos at. During the event, CHAT is also holding a birthday bash giveaway campaign, where they will give special gifts to the exhibits’ 5th, 55th, 555th, and 5,555th visitors.

Some of the artists to be featured at the exhibitions include Hong Kong’s Kimberly Chong, Singapore’s Fyerool Darma, Jakarta’s Ade Darmawan, Seoul’s Park Jeehee, and Tokyo’s Kobayashi Yuki, among others.

Commenting on the organisation’s anniversary, CHAT’s executive director and chief curator, said, “Through our various spring programmes with distinctive artists with Asian connections, you will see that CHAT is entering a new phase and constantly evolving.”

Learn more about CHAT’s Spring Programme 2024 and other special exhibitions by visiting its website.

Location: Centre for Heritage Arts & Textile, 2/F, The Mills, 45 Pak Tin Par Street, Tsuen Wan, Kowloon

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Hong Kong/ The Lux/ Brands
Cillian Murphy Wears Hong Kong-brand SAUVERIGN Accepting Best Actor Award
Cillian Murphy Wears Hong Kong brand SAUVERIGN Accepting Best Actor Award header Photo by Getty Images

In a moment of convergence for cinema and fashion, Cillian Murphy illuminated the Hollywood stage with more than just his talent as he was crowned Best Actor at the 96th Academy Awards. Clad in a piece that transcends mere accessory, Murphy's attire was elevated by the bespoke HS14 Gem Brooch by SAUVEREIGN, a brand rooted in the city of Hong Kong.

The HS14 Gem Brooch, expressly designed for Murphy by Bertrand Mak of SAUVEREIGN, symbolizes a confluence of artistry and inspiration drawn from Murphy's portrayal in the cinematic tour de force, Oppenheimer. This piece, emblematic of the film's thematic depth, pays tribute to the physicist who changed the course of history. Its design—minimal yet captivating—mirrors the quiet but potent intensity associated with its namesake, revealing intricate layers upon closer inspection.

HS14 Gem Brooch by SAUVEREIGN cillian murphy customization
SAUVEREIGN

Crafted in 18K solid yellow gold, the brooch’s design features eight concentric trapeziums, echoing the internal components of Oppenheimer’s groundbreaking invention.

The meticulous craftsmanship of legendary grandmaster Kari Voutilainen, based in Switzerland, brought this vision to life. Known for his independent watchmaking prowess, Voutilainen faced a unique challenge in creating the HS14, employing the sunburst guilloché technique to achieve a surface that plays with light, symbolising both the eternal radiance of the sun and the fleeting brilliance preceding darkness – as in the climactic explosion of the atomic bomb Oppenheimer depicts.

HS14 Gem Brooch by SAUVEREIGN cillian murphy design
SAUVEREIGN

Established in 2020, SAUVEREIGN is a testament to the flourishing creative spirit of Hong Kong. With a practice that spans footwear, leather goods, jewellery, home décor, and fine art, the maison embodies a commitment to blending traditional craftsmanship with innovative design.

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